The campaign was a summer recruitment campaign that spanned across digital and print platforms. This included the creation of digital prospectuses delivered via compact discs. Collaborated with and directed concepts for the photography and final output. Campaign photography by https://www.mjwhitephoto.com
Developed the campaign from initial concept to final visuals working as part of a marketing team. This was a large campaign aimed at student achievement and therefore required collaboration with students, teachers, other departments and campuses and external supplies to be a successful project.
Below are some of the outdoor displays and advertisements.
'The images personalised the students’ stories and ambitions that potential new students could identify with.'
Sarwar Ahmed - Designer and Campaign Project Manager